We find the crux of what is costing you the sale.
You send the link. We send back a written report within 2 days that tells you exactly what is costing you the sale.
Cruxlab gets to the crux of the matter. We dont criticise your sites content and we make sure your audience doesnt either! We tell you exactly what changes to make so a potential buyer becomes a customer.
More than one look.
We dont read your site once and call it done. Every Cruxlab review runs through a fixed sequence of checks: the page itself, the offer, the trust signals, the call to action, and the order to fix things in.
We will have looked at your site from many angles. The same way your customers do when they see it. Except they do it instantly and make a judgement pretty quickly. We, on the other hand, take our time and review EVERY part of it, getting as much potential from your product or service as is possible. You get the fixes that make the highest difference.
What makes our service so special? You cant ask every potential customer WHY they didnt engage/buy from you or what you could have done to have changed their mind, but WE can! As well as the steps to achieve it.
How a Cruxlab review works.
Four steps. The clock starts when you send the link or the file. You will know what is broken and what to fix first within 2 days.
Send the link or file
Email the URL, the email copy, or the deck. Tell us who is supposed to buy.
We read it properly
We go through the page, the copy, or the deck looking for the single thing a sceptical buyer would trip on first.
You receive your report
A clear written review lands in your inbox within 2 days.
You make the fixes
You know exactly what to change first, and why it matters.
Site Checker tiers, how deep do you want to go.....
Every site check arrives by email within 2 days. No calls, no meetings, no upsell. You will know what to change first by the time you finish reading it.
Skim
Within 2 days.
- The single biggest miss on the page
- The first thing a sceptical buyer flags
- One concrete fix to try this week
Read
Within 2 days.
- A comprehensive written report
- What works, where trust leaks, why visitors leave
- A clear list of fixes in the order you should make them
Study
Within 3 days.
- The full review
- A rewrite of the weakest section, ready to paste in
- One follow-up review within a week
Take your pick.
Pick the review that matches what you sell. We read the page, campaign, or deck and send back the fixes that matter first.
See the full details and order →
Site Checker
A clear written report and analysis of one landing page, sales page, or service page. What works, what is costing the sale, what to fix first.
Headline Pack
Rewritten headlines for one page, each one written for a specific kind of buyer, with a report on why it works.
Email Campaign Review
A welcome campaign, a recovery flow, or a cold outreach campaign. What loses a sceptical buyer?
Pitch Deck Review
A fundraising or sales deck read slide by slide. We tell you where the story breaks, which slide is doing the wrong job, and what to cut first.
The Full Crux
All four reviews in one package. We read your site, your headlines, your email campaign, and your pitch deck, then send the throughline that ties every fix together.
We review the words and the structure. Visuals, code, and design work are outside the scope of every report.
What a Cruxlab review actually looks like.
A site review example....... So you know how it works.
The pageA small Shopify shop selling hand-poured soy candles in eight scents. The headline at the top reads “Hand-poured candles made with love.” The page is clean, the photography is warm, and the navigation is simple.
What worksThe product photography is doing real work. Each candle looks like something a person would want to hold, and the warm light in the shots matches the mood the brand is reaching for. That craft should be carrying more of the brand than it currently is. Lean on it.
Biggest problemThe page describes what the candles are, not what they do for the buyer. “Hand-poured” and “made with love” are claims every small candle shop makes, so they tell a visitor nothing. The photos are pretty, but by the time someone scrolls past the description, they still have no reason to pick Birchwood over the next ten candle shops in their browser tabs. Most visitors will close the page before they reach the scents.
Trust signalsThere are no customer reviews on the first screen, no press logos, no count of candles shipped, no recognisable name vouching for the brand. A small shop selling something under £30 needs social proof above the fold, otherwise a sceptical visitor assumes nobody has bought one yet. Even one short, specific quote from a real buyer in the hero would change the temperature of the page.
The call to actionThe “Shop all scents” button below the hero goes to an undifferentiated catalogue of every scent at once. A visitor who has not yet been told what makes Birchwood different will not know which scent to pick, and the easiest decision becomes leaving. Send them to one hero scent instead, and let that scent carry the story.
Fix firstRewrite the headline so it names a specific moment in the buyer’s life. Try something like “The candle you light when you need the day to end.” That gives a sceptical visitor a reason to keep reading. Everything else on the page becomes easier to fix once the headline is doing real work.
What to test nextOnce the headline is sharper, swap the “Shop all scents” link for a single hero scent (try “Hearth”) with a short story about when to light it. Watch the conversion rate for one week. If it lifts, the headline change is doing its job and the next step is to give every scent its own short moment. If it does not lift, the problem is one layer below the words, and we can look at that next.
One thing to rememberBuyers do not buy “hand-poured candles.” They buy a specific evening they want to have. The whole job of this page is to name that evening before they scroll.